SimpleLab Storefronts Explained

Offering lab testing to clients shouldn’t require you to manage billing, kit fulfillment, and shipping logistics. By allowing clients to order and pay directly, SimpleLab Storefronts remove your business from the middle of the transaction while preserving full project visibility: Your clients will order test kits directly through your company’s branded Storefront page. SimpleLab handles fulfillment, shipping, and lab coordination.

This guide explains how Storefronts work, why Teams use them, and how to set yours up in minutes.

Table of Contents:

1. What Is a SimpleLab Storefront?
2. Why Teams Use Storefronts
3. What Happens After a Client Orders
4. What You Control
5. How to Set Up Your Storefront
6. Best Practices for Listing Kits
7. Frequently Asked Questions
8. Bottom Line

What Is a SimpleLab Storefront?

A SimpleLab Storefront is a free, online ordering page that allows your clients to:

• View the test kits you choose to offer
• Purchase directly using a credit card
• Receive automated shipping and tracking updates

Behind the scenes, every order automatically syncs to your Team Portal, aka your SimpleLab dashboard, where you manage projects, track orders, and access reports.

Your Storefront can be:

• Branded with your company’s information and logo
• Linked on your website
• Shared in proposals
• Sent directly via email
• Used by partners or referral networks

Why SimpleLab Teams Use Storefronts

Too many businesses that coordinate lab testing spend unnecessary time on administrative tasks, including:

• Collecting payment
• Sending invoices
• Managing reimbursements
• Coordinating kit orders
• Tracking logistics manually

These workflows create friction. They slow down projects, complicate accounting, and add operational overhead that doesn’t add value.

SimpleLab Storefronts are designed to remove that burden. SimpleLab manages payment processing, kit fulfillment, shipping, and lab coordination, and all activity flows automatically into your Team Portal.

What this means for your business:

• Reduced administrative overhead
• Cleaner accounting workflows
• Faster project initiation
• A more professional client experience
• Scalable testing operations without additional staff

Instead of coordinating every order manually, your team can provide a structured, self-serve way for clients to access lab testing, while maintaining full project visibility.

Bottom line: Storefronts simplify how lab testing is ordered and fulfilled, so your team can focus on delivering expertise and results.

What Happens After a Client Orders?

Here’s how the workflow operates:

1. A client visits your Storefront link.
2. They select a test kit and check out using their own credit card.
3. SimpleLab fulfills the order and ships the kit.
4. The sample is processed through SimpleLab’s lab network.
5. The order automatically appears in your Team Portal.
6. You access and manage the report through your existing workflow.

From checkout to lab coordination, SimpleLab manages the logistics, while you maintain oversight. There are no integrations required and no manual syncing between systems.

What You Control

Although clients order directly, you retain operational control:

• You select which kits are listed in your store
• All orders sync to your Team
• You maintain full access to reports
• You manage project communication as needed

Storefronts reduce administrative burden without sacrificing visibility or defensibility.

How to Set Up Your Storefront

Storefronts are free to set up and can be live in minutes.

Step 1: Enable Storefront

Once you’re logged into your SimpleLab Team account, navigate to:
Team Settings → Storefront → Enable Storefront

Your SimpleLab Account

Step 2: Choose Your Kits

Select up to 12 test kit types to feature on your Storefront. If you need to list more than 12 kits, contact SimpleLab Support.

Step 3: Generate and Share Your Link

Copy your unique Storefront URL and share it:

• On your website
• In proposals
• Via email
• With partners

Once enabled, your Storefront is live immediately. As orders come in, SimpleLab automatically handles:

• Payment processing
• Kit fulfillment
• Shipping and tracking
• Lab coordination
• Order notifications

Everything remains synced within your Team Portal.

Best Practices for Listing Kits 

We recommend starting with a focused, curated selection rather than listing every available option. Start small and adjust as you go depending on what your customers buy. You can add or remove kits yourself at any time.

Consider including:

• Your most commonly requested tests
• Entry-level screening kits
• Relevant rush options
• Industry-specific add-ons

A streamlined Storefront improves navigation and helps clients make faster decisions. You can update your selection at any time as your services evolve.

If you’re unsure which tests to feature, our team can help you identify an optimal starting lineup based on your industry, typical use cases, and client needs.

Frequently Asked Questions 

Is there a cost to enable a Storefront?

No. Storefronts are free for all SimpleLab Teams.

Do I need to integrate this with my website?

No integration is required. You simply share your Storefront link.

Who handles payment?

Clients pay SimpleLab directly at checkout using their own credit card. Pricing on Storefronts reflects SimpleLab’s standard MSRP, consistent with pricing across the SimpleLab platform. Teams do not set or modify kit pricing.

Who manages shipping and lab logistics? 

SimpleLab handles kit fulfillment, shipping, tracking, and lab coordination.

Do I lose access to results?

No. All orders sync to your Team Portal, and you retain full visibility and control over reports.

The Bottom Line

For Teams looking to offer lab testing in a streamlined, scalable way, SimpleLab Storefronts provide a low-friction solution built directly into your existing workflow. 

Create your SimpleLab Store today!